Travis is a writer based in the United States who has been writing about sports, primarily the NFL, NCAAF, NBA, NCAAM, and MLB. When that happens, and there are 100 million people watching, that creates what every advertiser wants—buzz. With easily 100 million people watching the game (and hopefully the commercials), there is no better time to introduce consumers to a product. Facebook made its Super Bowl debut with a 60-second spot promoting its Groups feature and starring Chris Rock and Sylvester Stallone. Got a confidential news tip? Advertisers paid over $5.6 million for just a 30-second spot during the highly watched sports event, according to MarketWatch. Americans expected to eat record 1.4 billion chicken wings Sunday, Your California Privacy Rights/Privacy Policy. Facebook is headed to the Super Bowl for the first time. If Facebook wants to create a Super Bowl ad that people remember past Monday, it could start by building something both useful and unique. The right commercial can do wonders for the narrative surrounding a company. Facebook named the advertisement "Ready to Rock? Over the course of the NFL playoffs, Facebook tracked the tenor of … People might see something like Apple’s ‘1984’ inspired Super Bowl commercial as a sign of the world Mark Zuckerberg has in store for us. apparently ⁦@TheSlyStallone⁩ is here, and I’m pretty sure ⁦@chrisrock⁩ just walked past me ⁦@KYWNewsradio⁩ Can an Epic Super Bowl Commercial Solve Facebook’s Image Problem? Gerelyn Terzo edited this article for CCN - Capital & Celeb News. Follow Dalvin Brown on Twitter: @Dalvin_Brown. The ad will have cameo appearances from Chris Rock and Sylvester Stallone. The high-profile clip is the company's latest attempt to win over consumer sentiment after being shaken by controversies. The advertisement features dozens of everyday people who are members of Facebook groups, which are places where millions of users discuss virtually every topic imaginable. Facebook's ad time is double that. That is why the $5.6 million price tag is well worth it to the original social media giant, Facebook. Pop-Tarts, Hyundai and Avocados from Mexico are among the other brands that will run ads during the Super Bowl. The spot will be part of its "More Together" campaign, which launched in May to promote groups. Data is a real-time snapshot *Data is delayed at least 15 minutes. The campaign is Facebook's first major brand campaign under Chief Marketing Officer Antonio Lucio, who joined last year. Snickers also announced Wednesday morning it would be returning to the event after a two-year hiatus. ALL DAY FUN PLACE για μικρούς και μεγάλους. The social networking site has been scrutinized over its privacy practices and it continues to work on how misinformation is spread across the app. Nothing gets a company or product more exposure than a commercial during the Super Bowl. © 2020 CNBC LLC. All Rights Reserved. A company spokeswoman said the spot will show "how people from different backgrounds come together over shared interests and experiences, all through Facebook Groups." The Facebook commercial sounds like it has potential. A Division of NBCUniversal. With Chris Rock somehow involved and cracking jokes? In 2019, Facebook confirmed that it was planning to show its first-ever Super Bowl ad. With streaming services eliminating commercials for many viewers on a daily basis, the audience that comes with a live event like the Super Bowl is special. But we do know it will be about Facebook groups. Super Bowl 2020 wing time! But we do know it will be about Facebook groups and will feature Sylvester Stallone, Chris Rock, and a whole bunch of Rocky look-a-likes on those infamous steps in Philadelphia. Will it do for the social media giant what the company is hoping for? ", Dozens of #Rocky actors have taken over the Art museum steps for wat I’m told is a #Rocky themed #SuperBowl commercial. Facebook is using Sunday night's coveted air time to celebrate "the power of people coming together through shared interests and experiences," the company said in a press release. Facebook's new "More Together" brand campaign. The campaign comes as Facebook is under a microscope from regulators for antitrust issues and under pressure from consumers and lawmakers for repeated privacy breaches and ongoing manipulation by foreign actors. Americans expected to eat record 1.4 billion chicken wings Sunday, Stallone confirmed in December that the commercial was happening. Since the best commercials will gain even more value when they go viral on social media, companies will often go to extreme lengths to make sure they produce something memorable.

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